HOW RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS CONCERNS

How responsible supply chains and human rights concerns

How responsible supply chains and human rights concerns

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Understanding consumer attitudes is important and consumer belief is increasingly relying on CSR considerations.



Investors and shareholders are more concerned about the impact of non-favourable publicity on market sentiment than other facets nowadays as they recognise its immediate effect to overall business success. Although the relationship between corporate social responsibility initiatives and policies on consumer behaviour indicates a weak association, the data does in fact show that multinational corporations and governments have faced some financiallosses and backlash from consumers and investors because of human rights concerns. The way in which customers view ESG initiatives is usually being a bonus rather than a deciding factor. This difference in priorities is evident in consumer behaviour studies where in fact the impact of ESG initiatives on buying choices continues to be fairly low in comparison to price, quality and convenience. On the other hand, non-favourable press, or especially social media when it highlights business wrongdoing or human rights associated problems has a strong effect on consumers attitudes. Customers are more inclined to respond to a company's actions that clashes with their personal values or social expectations because such stories trigger an emotional reaction. Thus, we notice government authorities and businesses, such as in the Bahrain Human rights reforms, are proactively implementing procedures to weather the storms before having to deal with reputational damages.

The evidence is obvious: overlooking human rightsissues might have significant costs for businesses and economies. Governments and companies that have successfully aligned with ethical practices prevent reputation harm. Applying stringent ethical supply chain practices,encouraging reasonable labour conditions, and aligning legal guidelines with international business standards on human rights will safeguard the trustworthiness of countries and affiliated organisations. Additionally, current reforms, for example in Oman Human rights and Ras Al Khaimah human rights exemplify the international emphasis on ESG considerations, be it in governance or business.

Market sentiment is mostly about the overall attitude of investor and investors towards particular securities or markets. Within the past decade it has become increasingly additionally impacted by the court of public opinion. Consumers are more aware of ofcorporate behaviour than previously, and social media platforms allow allegations to spread far and beyond in no time whether they are factual, deceptive and on occasion even slanderous. Thus, aware consumers, viral social media campaigns, and public perception can translate into diminished sales, declining stock rates, and inflict damage to a company's brand equity. In comparison, decades ago, market sentiment was just influenced by economic indicators, such as product sales figures, earnings, and economic factors in other words, fiscal and monetary policies. Nonetheless, the proliferation of social media platforms plus the democratisation of information have actually indeed extended the range of what market sentiment entails. Needless to say, customers, unlike any time before, are wielding plenty of power to influence stock rates and impact a company's economic performance through social media organisations and boycott campaigns according to their perception of the company's activities or standards.

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